Sample Newsletter: Mortgage Broker
CLIENT: David Chen
TONE: Warm and conversational
INDUSTRY: Mortgage Lending
CLIENT SUBMITTED (everyday life story via bi-weekly form):
“My neighbor has been waiting two years for interest rates to drop to
4% before buying a house. He’s now paid $52,000 in rent during that
time. Rates are still at 6.5%. He’s still waiting. Still renting.”
NEWSLETTER WE CREATED
SUBJECT: My neighbor who’s still waiting
My neighbor has been waiting for two years for interest rates to come down before he buys a house.
He set a target: 4% or lower. That’s his number. When rates hit 4%, he’ll buy.
In those two years, he’s paid roughly $52,000 in rent. Money that’s gone forever. No equity. No tax benefits. No building wealth. Just gone.
Rates are currently around 6.5%. He’s still waiting. Still renting.
And here’s the kicker—home prices in our neighborhood have gone up about 18% in those same two years. The house he was looking at for $425,000 in 2023 would cost him about $500,000 today.
So even if rates magically dropped to his 4% target tomorrow, he’d be financing $75,000 more than if he’d bought two years ago at 6.5%.
I see this all the time in my work. People waiting for the “perfect” time to buy. Waiting for rates to drop. Waiting for prices to fall. Waiting for the stars to align.
And while they wait, they pay rent. Prices go up. And the perfect moment never comes.
Here’s what I’ve learned after 20 years in lending: there’s no such thing as the perfect time to buy a house. There are only two questions that matter:
1. Can you afford the payment comfortably?
2. Are you planning to stay in the area for at least 3-5 years?
If the answer to both is yes, then it’s a good time to buy. Because every month you rent is a month you’re not building equity. Every month you wait is a month of rising home prices.
And here’s the thing about interest rates—you can always refinance when rates drop. You marry the house, you date the rate. But you can never go back and buy that house at last year’s price.
I’m not saying ignore rates entirely. But I am saying that waiting for the “perfect” rate while home prices climb and you pay rent is a strategy that rarely works out.
My neighbor is a smart guy. But he’s optimizing for the wrong thing. He’s focused on getting the best rate while missing the bigger picture: two years of wealth-building gone, and a house that now costs $75,000 more.
If you’ve been waiting for the perfect moment to buy, let’s talk. I can show you what a payment actually looks like at today’s rates, and we can figure out if now makes sense—or if waiting makes sense.
But let’s make it a decision based on numbers, not on waiting for perfect.
—David Chen
Chen Home Loans
(303) 555-0142
david@chenhomeloans.com
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