Sample Newsletter: Insurance Professional
CLIENT: Jennifer Park
TONE: Professional yet approachable
INDUSTRY: Insurance (Life & Health)
CLIENT SUBMITTED (work story via bi-weekly form):
“Had a client call yesterday whose friend just passed away unexpectedly
at 42. Left behind a wife and three young kids with no life insurance.
My client said ‘I keep meaning to call you about coverage.’ We’re
meeting Monday.”
NEWSLETTER WE CREATED
SUBJECT: The call I got yesterday
I got a call yesterday from a client I hadn’t heard from in over a year.
His friend—42 years old, healthy, active guy—passed away unexpectedly over the weekend. Heart attack. No warning.
Left behind a wife and three kids under 10. No life insurance.
My client’s voice shook when he said, “I keep meaning to call you about getting coverage. Can we meet Monday?”
I’ve been in this business for 18 years, and this conversation happens more often than you’d think. Someone close to them experiences a tragedy, and suddenly life insurance goes from “something I should do eventually” to “something I need to do now.”
Here’s what I wish more people understood: life insurance isn’t about you. It’s about the people who depend on you.
If you’re the person your family counts on for the mortgage, the car payments, the kids’ education, the day-to-day expenses—and something happens to you—what happens to them?
The people I talk to who don’t have coverage usually fall into one of three camps:
“I’m young and healthy, I’ll get it later.” (So was the 42-year-old who passed away)
“It’s too expensive.” (A 35-year-old in good health can get $500K in coverage for about the cost of a streaming service)
“I don’t want to think about it.” (I get it—but the time to get insurance is before you need it, not after)
I’m not trying to scare anyone. I’m just saying what I see: the people who have coverage sleep better. The people who don’t have it yet always say they’ve been meaning to call.
If you’re in that second group—you’ve been meaning to look into it, you know you should, you just haven’t gotten around to it—let’s just have a conversation. No pressure, no hard sell. Just fifteen minutes to talk about what coverage would look like for your situation and what it would actually cost.
Because the conversation we don’t want to have is the one where it’s too late.
—Jennifer Park
Park Insurance Group
(415) 555-0167
jennifer@parkinsurancegroup.com
P.S. If you have friends or family who don’t have coverage yet and have been meaning to look into it, feel free to forward this. Sometimes people need a gentle reminder that “eventually” should be “now.”
This is what you get twice a month.
Want to see how the process works first? CLICK HERE