Sample Newsletter: Real Estate Agent
CLIENT: Mike Torres, REALTOR®
TONE: Conversational and approachable
INDUSTRY: Real Estate
CLIENT SUBMITTED (everyday life story via bi-weekly form):
“Went furniture shopping with my wife this weekend. She fell in love with a couch, then spent 20 minutes finding everything wrong with it—stitching, cushion firmness, fabric texture. We left without buying. Drove past the store yesterday and she said ‘I should’ve gotten that couch.'”
NEWSLETTER WE CREATED
SUBJECT: My wife and the couch she didn’t buy
My wife and I went furniture shopping last weekend.
She found a couch she loved. Sat on it. Loved it. Talked about where it would go in our living room.
Then she spent the next twenty minutes finding everything wrong with it. The stitching wasn’t perfect. One cushion felt slightly different from the others. The fabric might show stains.
We left without buying it.
Yesterday we drove past that furniture store and she said, “I should’ve gotten that couch.”
I smiled because I see this exact thing happen with homebuyers every single week.
They find a house they love. I can see it in their face when we walk through the door. They’re picturing their furniture, imagining their kids in the backyard, mentally planning where things will go.
Then they spend the next three days finding every flaw. The kitchen backsplash is outdated. There’s a small crack in the driveway. The paint color in the bedroom isn’t what they’d choose. The cabinet hardware is builder-grade.
And they talk themselves out of it.
Two weeks later, someone else buys it. And suddenly all those “dealbreaker” flaws don’t seem so important anymore.
Here’s what I’ve learned after 12 years selling homes: perfect doesn’t exist. Every house has quirks. Every house has something you’d change. The question isn’t “Is this house perfect?” The question is “Is this house right?”
Because here’s the truth—that outdated backsplash? You can change it for $800. That paint color? One weekend and $200. Those cabinet pulls? $50 and an afternoon.
But that great school district, that perfect layout, that neighborhood you love, that hard-to-find yard? You can’t add those later.
I’m not saying overlook serious issues. Foundations matter. Roofs matter. Major systems matter.
But if you’re passing on the right house because of cosmetic details you could change in a weekend, you’re making the same mistake my wife made with that couch.
When you know, you know. Don’t let perfect be the enemy of right.
And if you’ve been looking and nothing feels quite right, maybe we’re looking in the wrong places. Let’s talk about what “right” actually looks like for you.
—Mike Torres, REALTOR®
(720) 555-0198
mike@torresrealestate.com
This is what you get twice a month.
Want to see how the process works first? CLICK HERE